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Research papers

The car, the environment and the media

The paper outlines a research project examining press coverage of the motor industry in six European markets in order to track the incidence of a range of environmental issues and the presence of certain key messages both for and against the...

Catalogue: International Automotive Marketing Conference 1998
Author: Peter Christopherson
Company: CARMA
June 15, 1998
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Citation

Christopherson, P. (1998a, June 15). The car, the environment and the media. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-car-the-environment-and-the-media